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Nadia's Kitchen in Mirpur: a customer journey with real numbers — 4,200 people saw a post, 380 asked a question, 41 ordered and 16 ordered again; a phone post of a chocolate cake with a four-line caption — a situation line in Bangla, the product, the price and area, and a WhatsApp number — and the first small ad's results: 1,400 taka spent, 34 messages, 11 orders, 127 taka per order against a 1,200 taka margin; and the Sunday sheet of five numbers — 61 enquiries, 34 orders at 56 percent, 92 taka per ad order, 2,900 taka average order and a 38 percent repeat rate — ending in four decisions: keep the reveal Reel ads, change caption first lines to situations, stop boosting text posts, test the office audience.
CY-BEGINNER-112Beginner · Digital Marketing

Digital Marketing — From Zero to Your First Campaign (English + বাংলা)

A twelve-hour, plain-language, hands-on course: find your customers, set up Facebook, Instagram, WhatsApp and Google properly, make content with a phone, run your first small ads, sell through messages and a simple online shop, measure what works, and run a monthly growth routine — all by growing one home food business step by step. Switch between English and বাংলা at any time.

12 hours10 chapters40 lessons270 activities10 labs

What you'll learn

  • Describe your real customers, where they spend time online, and the one message that makes them buy.
  • Set up Facebook, Instagram, WhatsApp Business and a Google Business Profile so they build trust and are easy to buy from.
  • Make phone photos, captions and short videos that get messages, and run a first small ad with the right objective, audience and budget.
  • Sell through messages and a simple online shop with cash on delivery and bKash, measure cost per order in one sheet, and run a 30-day routine.
Price:৳5,000
Sign in to get access

Sign in to enrol — you can pay by bKash or Nagad, or apply a promo code.