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Rebuilding Quaywell Energy's crisis communications after a ransomware outage: the on-time ticker of 65 required messages, 16 sent on time during the September incident against 64 in the final drill and a 95 per cent target; the statement taken back, when customers were told no data was taken and the company corrected itself nine days later, staff read the details in a newspaper, the market heard 37 hours late and complaints reached 48,000; net sentiment for eight audiences moving from negative to positive; and the playbook defended to the Board, with approvals in minutes, all 42 commitments kept and a live exercise to follow.
CY-PRO-004Pro Level · Crisis Communications

Cyber Crisis Communications Playbook

Lead cyber crisis communications — to staff, customers, media and regulators.

40 hours12 chapters60 lessons433 activities12 labs

What you'll learn

  • Measure crisis communications honestly — against duties, deadlines, approval times, corrections and commitments — and diagnose a public failure as failed controls.
  • Design the first hour and the message discipline of a cyber crisis: triggers, cell, holding library, out-of-band channels, confidence language, evidence thresholds and a claims register.
  • Run legal, regulatory and market clocks from their triggers, put staff and vulnerable customers first, and keep Quaywell's account ahead in newsrooms and feeds.
  • Exercise the capability without notice, price it at the margin, set its appetite and indicators, accept residuals explicitly and win a resolution the Board can be held to.
Price:৳15,000
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